Dark skinned woman – from fashion to cosmetics
Back in the days, supermodel Iman Mohamed Abdulmajid toted her homemade foundations along to her fashion gigs and photo shootings. She actually did this for about 14 years since makeup artists didn't have anything to match her darker complexion.
Four years ago Iman, Bethann Hardison and Naomi Campbell launched a campaign to urge brands to use black models. They even discovered that some brands, like Chloé, had never used a non-white model, and others like YSL, Versace, Gucci, Donna Karan and Calvin Klein hadn't for years. "It sends a message that our girls are not beautiful enough," Iman said. Their move was one of the ones responsible for a great change in the fashion industry. Iman became a successful business executive in the 90s with her own line of cosmetics that had in mind to offer high quality products for all skin types out there. Fortunately, diversity is a big word in fashion now. When it comes to modeling, while there’s no doubt we’ve seen increased representation of a variety of ethnicities, there’s still a long way to go.
When talking about cosmetics in present times, even though lines like L'Oréal and YSL have expanded their shades in order to include deeper tones to their signature products, dark-skinned women are still struggling to find the perfect match. Another thing that’s still off...is the price range.
We are an English makeup company launched back in 2011. Our motto is blending naturally occurring minerals which are sourced directly from mother-earth in order to form pure quality products. Good quality mineral makeup provides light yet buildable coverage that mimics real skin, and can be applied in thin layers using a , to achieve a more natural-looking, flawless finish. We stand clearly that our products promote flawless natural beauty, light or dark. We came up with 14 shades of foundations – ranging from nude to hazelnut in an attempt to cover all the complexions out there.
We all know that foundation acts as a base for makeup. So it’s important to make sure that the foundation matches your natural skin tone. We’re going to give you a tip: use two shades of foundation – a lighter shade on the center of your face, and your natural tone on the rest of the face in order to make your face app